CBAAC, DigitA Seal Pact to Boost African Cultural Heritage Through Technology

By George Ozalla

The Centre for Black and African Arts and Civilization (CBAAC), a parastatal under the Federal Ministry of Arts, Culture, Tourism and Creative Economy, has signed a Memorandum of Understanding (MoU) with DigitA, an Africa-based strategy and advisory firm, to strengthen the role of technology and innovation in the promotion and preservation of African culture and heritage.

According to a press release signed by the Director General of CBAAC, Hon. Aisha Adamu Augie, DigitA will serve as CBAAC’s official Digital Adviser, providing strategic guidance on digital transformation, building infrastructure, and delivering tailored training and capacity-building programmes. The partnership will also drive the launch of scalable digital products tied to African arts and heritage, alongside innovation initiatives aimed at making African culture more accessible to global audiences.

Speaking on the collaboration, Hon. Augie stressed the importance of technology in modern cultural promotion. “Cultural preservation and promotion in the 21st century must go hand-in-hand with innovation. This partnership with DigitA reflects our vision to take African cultural heritage to global audiences through technology,” she stated.

On his part, the Managing Partner of DigitA, Mr. Oswald Osaretin Guobadia, expressed his delight at the agreement, describing it as an opportunity to reshape how African culture is shared worldwide. “We are honored to support CBAAC to re-strategize how African culture can be experienced, shared, and scaled globally. Our goal is to equip CBAAC with the digital tools and strategies necessary to amplify its impact across Africa and the diaspora,” he said.

The partnership is expected to position CBAAC as a trailblazer in merging African cultural preservation with digital innovation, thereby ensuring that Africa’s diverse cultural legacy is not only preserved but also projected dynamically in the digital age.

CBAAC, established in 1979 as a repository of all materials and collections from FESTAC ’77, is headquartered at 36/38 Broad Street, Lagos, with a liaison office in Abuja. The institution has consistently worked to promote Black and African arts and civilization globally through exhibitions, publications, conferences, and collaborations.

For more information, CBAAC urged the public to connect via its official website and social media handles: